Do you ever catch yourself thinking “If only I had better photography skills”, or “If only my images looked as good as hers”. Well my friend, you’re not alone. I too know all too well what it’s like to contort myself in ninja positions, snapping countless images only to realise that none of them ...
Top Instagram Strategies for Cake Business
If you’ve got a caking gig going on in your life, chances are some of your work is displayed on some form of social media. Whilst Facebook was our first pick of the pack, gradually as the years flip by, we see its effectiveness as a free marketing stream waver as the algorithm (al-geh-rhythm: which ...
The Biggest Cake Business Mistakes We Unknowingly Make
Mistakes… It’s not the fun-est word, but it’s a rather important word which we shouldn’t ignore. We all make em, whether it be something little like forgetting the sugar in a cake recipe (oh yeah, I’m THAT girl) or whether it be something a lil’ bigger like forgetting to pick up your kid up from ...
Key Principles to Cake Pricing
I remember it as clear as day, hurriedly looking into my bank account for the cake payment to come through. There is was…. $100 shiny dollars. Hooray! Cha-ching!! I made a sale, I got some moneeeehhh….. I sat back in my happy little cake bubble but as I did, my eyes trailed down to my final bank ...
Essential Guide to Hardware Tools for Cake Decorating
I know what some of you are thinking...this Blog Title sounds a lil off-kilter. Hardware tools? For cake decorating? Just when we thought a mixer & whisk were all the equipment we were gonna need.. True, there are TONS of magical concoctions we can whip up without the need of the following ...
Complete Guide on How to Safely Deliver Tiered Wedding Cakes
There ain't no stress like a wedding cake delivery stress. If you've made (or are planning to make) tall tiered cakes, you would be all too familiar with the nervous churning in ya gut prior to transporting your cake to the venue. Nightmares of fallen cakes, dropped cakes & snapped decorations ...
Website Strategies to Increase Cake Bookings
The world wide web. What a wonderful universe it is. Governing, organising and spreading information to every nook & cranny of the globe. What a marvel, what a delight! More than that, what a bursting bucket of opportunity! Many of us cake decorators however are known to approach the cyber space ...
How to Style a Modern Kid Birthday Party
It's true what they say.. when you have a child, its a series of long days and short years. How on earth is my little ittie baby already ONE? For years as a cake decorator I’ve been so immersed in creating lovely things for others... The truth is, I’ve never actually made or done something ...
How to Make Your Cake Career Dreams a Reality
Sometimes our “dreams” can seem so far away from where we are right now, it gets overwhelming. Trust me, I know this. Often we gape at the sheer magnitude of the mountains ahead of us and just decide, “It’s simply too far away” or “It may never happen”. We look at the dream and realise ...
Behind-the-Scenes of How I Started My Cake Business
Today I want to share something very personal with you: my story I’ve been wanting to tell the REAL story of how I started my cake business for a long time now. The true, raw, uncensored story. Welcome to draft no. 3… I’ve written, deleted, rewritten and deleted multiple drafts of a chapter ...
