There ain't no stress like a wedding cake delivery stress. If you've made (or are planning to make) tall tiered cakes, you would be all too familiar with the nervous churning in ya gut prior to transporting your cake to the venue. Nightmares of fallen cakes, dropped cakes & snapped decorations ...
Website Strategies to Increase Cake Bookings
The world wide web. What a wonderful universe it is. Governing, organising and spreading information to every nook & cranny of the globe. What a marvel, what a delight! More than that, what a bursting bucket of opportunity! Many of us cake decorators however are known to approach the cyber space ...
How to Style a Modern Kid Birthday Party
It's true what they say.. when you have a child, its a series of long days and short years. How on earth is my little ittie baby already ONE? For years as a cake decorator I’ve been so immersed in creating lovely things for others... The truth is, I’ve never actually made or done something ...
How to Make Your Cake Career Dreams a Reality
Sometimes our “dreams” can seem so far away from where we are right now, it gets overwhelming. Trust me, I know this. Often we gape at the sheer magnitude of the mountains ahead of us and just decide, “It’s simply too far away” or “It may never happen”. We look at the dream and realise it’s ...
Behind-the-Scenes of How I Started My Cake Business
Today I want to share something very personal with you: my story I’ve been wanting to tell the REAL story of how I started my cake business for a long time now. The true, raw, uncensored story. Welcome to draft no. 3… I’ve written, deleted, rewritten and deleted multiple drafts of a chapter ...
Achieving Your Wildest Cake Dreams
What if 2018 was the year where you finally stepped out? What if you could finally start earning an income from cake decorating? What if you won a cake competition? What if you launched that cake business? What if, what if, what if... If you follow Sugar Sugar Cakes on social media or are a ...
5 Steps to Managing Difficult Clients
Here’s the hard fact…if you spend enough time making cakes and selling them to taxpaying humans, at some stage, you will encounter a “difficult client” down the road. Maybe you haven’t run into one yet, or perhaps you have run into quite a few. In whichever case, it is as unpleasant an experience as ...
Ask Me Anything – Series 1
Ups, downs, over & over again. That would pretty much sum up the early years of my cake decorating journey (though there were probably more downs at the start if I'm honest!). Hard work, mistakes, studying, constant deep learning & lots of perseverance has brought me to a place in ...
How to Create an Ideal Cake Workflow
"Hi, can I get a 2 tier cake with polka dots and a teddy bear topper tomorrow?" The all too familiar email pinging at 5pm on a Friday evening. Cue the exasperated groaning & facepalming. No my dear sweet desperate lady in my email, sadly I cannot. What is the issue here you ask? A lack of ...
Gluten Free, Vegan & Dietary Cakes Business & Cake Tips [Expert Interview]
CAKE CONVERSATIONS WITH 'FROM THE WILD' Wildly creative, generous and raw. These are the adjectives (amongst many others) that come to mind when you first lay eyes on the earthy creations of 'From the Wild' by Shanti Wilby. She is the perfect illustration of someone turning a need into ...