“A crookie? What’s a crookie?” texted my sister minutes after I had flicked over a happy snap of my freshly baked morsels. Gosh the kitchen smelled DIVINE… BEHOLD… A hybrid creation from the bakersphere that nobody knew they wanted, nay NEEDED. The ‘Crookie,’ my friends, is a mashup between a ...
Rising Ingredient Costs Got You Down? Here’s How to Grow Your Cake Decorating Business Anyway
Are you a cake decorator looking for ways to grow your business and generate more income, even when prices for ingredients are going up? It's important to know that just raising prices isn't always the best option. If we raise prices too high, we could lose customers and hurt our ...
From Hobby to Cake Business: What Cake Makers Need to Know
I remember when I first started decorating cakes… As with most of you reading this, I “fell” into it totally by accident. I was at home, recovering from 3 months in hospital (you can read more about that backstory here) unable to work in my usual job as a pastry chef. The first few months into ...
Top 5 Quick Yet Stunning Buttercream Ideas
Buttercream babes put your hands up! Whilst I adore fondant and its malleable possibilities, I have a very soft spot for buttercream. American Crusting, Swiss Meringue, Ermine… They all have a place and they all have their own strengths and personalities. In this blog post, I’m unveiling 5 of the ...
KitchenAid Versus Kenwood, Which is Better?
KitchenAid Versus Kenwood, Which is Better? Apple or Windows, Dyson or iRobot… KitchenAid or Kenwood? The debate often gets heated and splits buyers into two camps whenever the giants of the household world get pitted against each other. For those of you who have been scratching your ...
Tips to Avoiding Caker Burnout
We’ve all been there... pushing ourselves till the wee hours of the morning, working 7 days straight, rushing from one order to the next, the smell of buttercream never leaving our hands, hair and clothes... And one day... without any warning, the thing that we have loved doing for years starts ...
How to Turn Your Cake Passion into a Thriving Cake Career
Turn Your Passion for Cakes into a Thriving Cake Career Previously I shared a free Rice Paper Petals Tutorial and a little bit about my journey as a professional cake decorator. Welcome to Video 2 where I will be sharing my experience of how I went from an unprofitable, discouraged, amateur cake ...
Rice Paper Petals Free VIP Tutorial + My Cake Startup Story
How to Make Stunning 'Rice Paper Petals' VIP Free Video Tutorial There is something magically alluring about these translucent petals, and the fact that they can be used across different types of cakes and desserts be it buttercream or fondant, make them an exceptionally versatile decoraiton. This ...
How to Charge Higher Prices for Your Cakes
Even been in this scenario? You spend 30 minutes agonising over a quote, name a price, hit REPLY and cross your fingers whilst holding your breath and then….*crickets*. Do you ever wonder how it was possible that a different business in your town or city (that makes similar types of cakes to yours) ...
Creating Viral Cakes on Social Media | Special Guest Sophia Mya Cupcakes
Striking, bold, bright. These are just a few of the adjectives I'd use to describe the ornate cupcake masterpieces that come out of the 'Sophia Mya Cupcakes' kitchen, lighting up my Instagram feed. Nina Michael's eye-catching work often stops me mid-scroll as I admire the swirls and flourishes that ...
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