If there is one phrase I hear very often in my online cake community, it usually goes like this… “I wish I could be like so-and-so…” After all, isn’t that what goes through our minds as we scroll through the many beautiful feeds on Instagram of Facebook? We wish we had other people’s feeds and we ...
Instagram Likes Ban: What Cake Decorating Businesses Should Know
Arguably THE BIGGEST thing to hit the online world this year… Is the sweet numbers between our post image and caption disappearing into thin air like a plate of chocolate glazed donuts at a kid’s birthday party. *poof* Just like that. Businesses have been going nuts with the online cake world ...
How to Stand Out in a Crowded Cake World
Your cakes are so good, you should sell these.. Chances are if you’re reading this blog, you’ve definitely heard this line at some stage. With the whiff of vanilla in your hair and a few taps on your laptop, business cards at the ready… Watch out world, Cake biz is on the horizon! Only… you take a ...
3 Steps to a Sensational Cake Year
As I sit here writing a new blog post for the new year, I’m completely baffled at how a whole year has blitzed past at seemingly the speed of light. I mean… Where has the time gone? I don’t know how 2018 panned out for you, but right now as I look back at the highs and lows, the great days and the ...
Sprinkle Freckles Tutorial
Freckles...! What a childhood classic. Choccy, crunchy lil' bite-sized treats that are sure to send any child (or adult for that matter) into squeals of delight. I came up with this idea as I wanted to incorporate Sprinkles into a Cake Design, but wanted to do something different rather than ...
Editing Tips for Gorgeous Cake Photos
Do you ever catch yourself thinking “If only I had better photography skills”, or “If only my images looked as good as hers”. Well my friend, you’re not alone. I too know all too well what it’s like to contort myself in ninja positions, snapping countless images only to realise that none of them ...
Top Instagram Strategies for Cake Business
If you’ve got a caking gig going on in your life, chances are some of your work is displayed on some form of social media. Whilst Facebook was our first pick of the pack, gradually as the years flip by, we see its effectiveness as a free marketing stream waver as the algorithm (al-geh-rhythm: which ...
The Biggest Cake Business Mistakes We Unknowingly Make
Mistakes… It’s not the fun-est word, but it’s a rather important word which we shouldn’t ignore. We all make em, whether it be something little like forgetting the sugar in a cake recipe (oh yeah, I’m THAT girl) or whether it be something a lil’ bigger like forgetting to pick up your kid up from ...
Key Principles to Cake Pricing
I remember it as clear as day, hurriedly looking into my bank account for the cake payment to come through. There is was…. $100 shiny dollars. Hooray! Cha-ching!! I made a sale, I got some moneeeehhh….. I sat back in my happy little cake bubble but as I did, my eyes trailed down to my final bank ...
Essential Guide to Hardware Tools for Cake Decorating
I know what some of you are thinking...this Blog Title sounds a lil off-kilter. Hardware tools? For cake decorating? Just when we thought a mixer & whisk were all the equipment we were gonna need.. True, there are TONS of magical concoctions we can whip up without the need of the following ...