If you’ve got a caking gig going on in your life, chances are some of your work is displayed on some form of social media. Whilst Facebook was our first pick of the pack, gradually as the years flip by, we see its effectiveness as a free marketing stream waver as the algorithm (al-geh-rhythm: which… [Read More]
The Biggest Cake Business Mistakes We Unknowingly Make
Mistakes… It’s not the fun-est word, but it’s a rather important word which we shouldn’t ignore. We all make em, whether it be something little like forgetting the sugar in a cake recipe (oh yeah, I’m THAT girl) or whether it be something a lil’ bigger like forgetting to pick up your kid up from… [Read More]
Complete Guide on How to Safely Deliver Tiered Wedding Cakes
There ain’t no stress like a wedding cake delivery stress. If you’ve made (or are planning to make) tall tiered cakes, you would be all too familiar with the nervous churning in ya gut prior to transporting your cake to the venue. Nightmares of fallen cakes, dropped cakes & snapped decorations are all too real… [Read More]
Website Strategies to Increase Cake Bookings
The world wide web. What a wonderful universe it is. Governing, organising and spreading information to every nook & cranny of the globe. What a marvel, what a delight! More than that, what a bursting bucket of opportunity! Many of us cake decorators however are known to approach the cyber space with much fear &… [Read More]
How to Make Your Cake Career Dreams a Reality
Sometimes our “dreams” can seem so far away from where we are right now, it gets overwhelming. Trust me, I know this. Often we gape at the sheer magnitude of the mountains ahead of us and just decide, “It’s simply too far away” or “It may never happen”. We look at the dream and… [Read More]
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