If you’ve got a caking gig going on in your life, chances are some of your work is displayed on some form of social media. Whilst Facebook was our first pick of the pack, gradually as the years flip by, we see its effectiveness as a free marketing stream waver as the algorithm (al-geh-rhythm: which ...
The Biggest Cake Business Mistakes We Unknowingly Make
Mistakes… It’s not the fun-est word, but it’s a rather important word which we shouldn’t ignore. We all make em, whether it be something little like forgetting the sugar in a cake recipe (oh yeah, I’m THAT girl) or whether it be something a lil’ bigger like forgetting to pick up your kid up from ...
Key Principles to Cake Pricing
I remember it as clear as day, hurriedly looking into my bank account for the cake payment to come through. There is was…. $100 shiny dollars. Hooray! Cha-ching!! I made a sale, I got some moneeeehhh….. I sat back in my happy little cake bubble but as I did, my eyes trailed down to my final bank ...
Essential Guide to Hardware Tools for Cake Decorating
I know what some of you are thinking...this Blog Title sounds a lil off-kilter. Hardware tools? For cake decorating? Just when we thought a mixer & whisk were all the equipment we were gonna need.. True, there are TONS of magical concoctions we can whip up without the need of the following ...
Complete Guide on How to Safely Deliver Tiered Wedding Cakes
There ain't no stress like a wedding cake delivery stress. If you've made (or are planning to make) tall tiered cakes, you would be all too familiar with the nervous churning in ya gut prior to transporting your cake to the venue. Nightmares of fallen cakes, dropped cakes & snapped decorations ...